CAST UK
Cast UK came to us for a succession of videos to promote their product base.
The challenge was to convey a business process as a 'product' in order to increase their client base and make a small business look bigger.
The solution was to create personable 'talking head pieces to camera' videos with several team members each talking about the benefits of the product, intercut with candid moments/bloopers - to show a human side to the company that the viewer could buy into.
Output over a six-month period was 6 product videos and a work-for-us video - since this Cast UK has expanded into the USA with an office in Atlanta.
RDLC
The RDLC came to us in 2019 for regular monthly content for their business network
The challenge was to help increase their membership to at least over the 300 mark from 200 by the end of 2020.
The solution & output was to create a variety of videos ranging from monthly bi-monthly lunch event videos, filming of awards ceremonies, testimonial videos from current members, small re-purposed adverts for LinkedIn, and to create business educational videos. These took place on a retained basis ongoing from January 2019 to the present. And by mid 2020 their membership had hit the 300 mark - beating the target by 6 months. This is a continued business relationship where we continue to create the same content but in different and innovative ways eg. 'Roving Reporter' where the 432 Films crew and 'reporter' (RDLC member) pay a flying visit to other RDLC member’s businesses to see how they're doing and how they've benefited from being an RDLC member.
ERG
ERG (Executive Resource Group Limited) came to us in October 2021 to create a portfolio of content for them to showcase their business over an extended period of time.
The challenge was to help increase both their client & candidate base, AND their own work force.
The solution was to create company brand videos including a 'walk through the office', 'meet the team', and personable 'talking head pieces to camera' videos with many different team members each talking about the benefits of their products, the great culture & benefits of working at ERG, several very funny blooper videos - to show a human side to the company that the viewer could buy into. Videos covering their USA office. Videos talking about the history of ERG, videos talking about the future of ERG.
Output over 50 videos were created which saw:
20% increase in overall engagement / enquiries from potential clients & candidates
8% increase in securing new deals with clients & candidates